How to Find the Best Black Friday Deals on Baby Stuff



Cyber Monday is happening NOW! Click HERE to see some of the BEST Deals on Amazon!


I absolutely LOVE Black Friday.

What exactly is Black Friday, you ask?

The day after Thanksgiving has been coined Black Friday since the 60’s. It was a term used to describe the mayhem and massive amounts of shoppers out on that Friday.

While a lot of people hate the crowds and have no desire to stand in long lines or throw a few elbows for that last doorbuster, I, on the other hand, live for it!

Why Shop Black Friday Deals for Baby Stuff?

If you are an expecting mom, a new mom, or just a mom in general, listen up!

Babies are expensive… They just are. Between the gear, clothes, toys, diapers and everything else, we spend a small fortune!

You should be very excited about Black Friday as you can score some HUGE savings on baby items (and some things for the rest of the family).


What are The Best Items to Buy on Black Friday?

There are the obvious items outside of the baby world like electronics, TVs, housewares, kitchen stuff, appliances, etc. But some of the best Black Friday deals on baby stuff to keep an eye open for are:


City Select Double

  • Strollers
  • Car Seats
  • Baby Carriers
  • Play Yards
  • Diapers
  • Clothes
  • Swings
  • Rock N’ Plays
  • Nursery Furniture

Best Places to Shop for Black Friday Deals on Baby Stuff

There are a ton of stores to chose from when planning your Black Friday shopping.

Most stores will start leaking their Black Friday deal Ads mid-November. This is a good place to start, especially if you are looking for something specific like a stroller or piece of furniture.

There are also Online Retailers to consider for Black Friday shopping and Cyber Monday (the Monday after Thanksgiving which is an online sale only!). But many will have deals leading up to Black Friday as well!

Retail Stores:


Target has already released their Black Friday Ads. There are a number of Baby Items list from strollers and car seats to toys and clothes. 

You can start saving on deals as early as 11/22 if you are a REDCard holder. Target opens Thanksgiving Day at 6pm-12am and then at 6am on Black Friday. 

There will be deals on and the Target app too so you will be able to shop from the comfort of your couch (and enjoy free shipping or same-day pickup for select items!).

You can view Target’s Black Friday Ad, here.

Babies R US/Toys R US

Babies R US hasn’t historically gotten their own extensive Black Friday Ad. Their sister, Toys R US is the feature there but Babies R US does have Black Friday Deals.

Their sales are more selective and typically you can get big savings on the Babies R US brand essentials and the Black Friday ads usually have an additional off coupon (I believe it was 20% last year). 

The Best deals I have found at Babies R US is on their brand wipes and diapers! You can get those for a steal!

They also have select nursery furniture that is on special. I got an entire set (crib, dresser, changing table dresser, and glider) for a very affordable price one year. If you need big items like furniture for your baby’s room, I highly suggest checking the sales out!

(They price Match other Black Friday retail deal too, so make sure your apps are up and running!)

Toys R US opens at 5pm on Thanksgiving Day and some Babies R US follow that format but most will have their own schedule that varies by store so check with your local store.

Old Navy

If you need clothes for the whole family, Old Navy runs an amazing Black Friday sale!

The sale this year actually starts the Wednesday BEFORE Thanksgiving and runs for 3 days. They will open at 3pm Thanksgiving Day and 5am on Black Friday. You can expect 50% off store-wide!

They have a pre-Black Friday sale going on from November 16-21st which offers 40% in-store and online.

Then starting the Saturday AFTER Thanksgiving, they are kicking off another 3-day event for Cyber Monday. Saturday and Sunday, you can enjoy 40% off and Cyber Monday, 50% off site-wide!

You can watch Old Navy’s Black Friday Deals, here.


I have braved Walmart before on Black Friday… It is crazy and not for the faint of heart. BUT you can get some killer deals.

Really anything you can think of from kitchen to baby you can find deals on. They have a ton of electronics going on sale (TVs, iPads, Apple Watches, gaming systems, phones, tablets, etc), clothes, baby gear, toys, and more!

Walmart opens at 6pm on Thanksgiving Day, get there early!

You can view Walmart’s Black Friday Ad, here!


Carter’s and OshKosh have an entire week of deals. They have a 50% off sale going store-wide the week leading up to Black Friday. But you can expect those saving to jump to 60% as that is what they historically do on Black Friday.

They also have amazing doorbuster deals on items like tees, pants, and sleepers for around $5. 

If you are a member of their mailing list, you will likely review a 15%-20% off coupon to use on most everything in the store as well!

If you need to stock up on clothes, Carter’s is a great place to save this Black Friday!

Click here to learn more about Carter’s Black Friday Sale!

Online Stores

Amazon is running its Black Friday Deals Week leading up to Black Friday. You can shop all day including on Thanksgiving.

It is best to sign up for a Prime account and watch for their daily deals and lightning deals. They often have amazingly low prices that end about as quick as they start so you have to be watching!

Amazon is one of the best places to find extremely good deals for Black Friday and you shop all from your computer or app!

 To see Amazon’s Black Friday Deals click here

Albee Baby is a great site to find deals on baby gear like car seats, strollers, play yards and more leading up to Black Friday.

They already have some amazing deals going on!

If you are looking for some low prices on name brand gear, this is a good place to start!

Click here to browse their deals!

Figure 8 Maternity offers a variety of items including maternity wear, nursing bras and clothes, postpartum items (like binders and nipple creams), baby clothes, and more! I LOVE this site!

They have launched their Black Friday sale early this year and it is already in full swing!

You can enjoy 25% off almost EVERYTHING!

If you are looking for nursing bra deals, this is the time to stock up! 

Just visit and use the coupon code BlackFriday2017 to get your 25% off!

To learn more, click here!

Kohl’s always has some great savings on Black Friday. You can get great deals on things ranging from baby items, clothes, home goods, kitchenware, jewelry and more!

They are offering sales on starting the days leading up to Black Friday and per their Black Friday ad, there are a lot of great savings! Plus you can expect to get some Kohl’s Cash for every $50 you spend!

To browse Kohl’s Black Friday ad, click here!

Finding the Best Deals on Black Friday

As Black Friday approaches, make sure you are ready so you can find the best deals. Here are some tips for staying on top of everything!

1 – Make a List

Make a list of the items you want. Having a list will help you narrow down where to get the best deals.

2 – Sign Up for Email Lists

Go to your favorite retailers inline and sign up for their email lists so you can be kept in the loop on their sales and deals as they come out. You will likely be sent special promotions and coupons as well!

3 – Look Up Black Friday Ads

By mid-November, most stores have posted their Black Friday Ads. Go online and browse through them to see what they have and match it up to your list to get the best deal.

4 – Check Store Policy on Price Matching

Most stores will price match but it is best to call ahead and ask the store about their policy on Black Friday for price matching. Some stores will not price match a Black Friday special simply because it is a special sale price. Know this going in so that you aren’t expecting a specific store to give you a lower price only to be told they can’t.

5 – Use Price Comparision Apps or Sites

Sites like and off price comparisons. There are apps you can download too like ShopSavvy.

The Amazon app features a barcode scanner that allows you to scan any barcode and that item will pull up to show you the listings and prices on Very useful!

6 – Go Early!

The Early Bird prices and specials tend to be the best deals you will find on Black Friday. Get there early. Especially if you have a specific item you are trying to buy.

7 – Go Prime!

It’s no secret that Amazon will have some of the best Black Friday Deals of the year. If you are considering online shopping at all, it pays to go Prime!

What is “Prime?”

Being a  Prime Member of Amazon means a lot of things.

For a small yearly fee, you get access to free 2-day shipping on Amazon-fulfilled items, access to movies and TV shows, access to free music and reading (magazines, books, etc), access to Cloud Storage for photos, access to Prime now which delivers qualifying products in two hours, and much more.

But one of the coolest features of Prime is that Prime members get first dibs on Amazons Flash Deals. All Prime Member gets access and are able to buy 30 minutes BEFORE non-prime members!

This will be significant on Black Friday!

If you are not a Prime Member, you can start a 30-day FREE Trial just in time for Black Friday. You can get more info here!

To start your Free Trial with Amazon Prime click here!

I hope you find some killer deals this Black Friday!

What are your favorite stores to hit up during the holiday rush?

Check back here as Black Friday approaches for more deals and info!

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